Monday, July 27, 2009

Student Success, Cindy Epstein

Cindy Epstein, of Fallbrook, CA, signed up for the San Diego Food Styling & Photography Workshop in February 2008 to help her determine if she wanted to move forward with her food styling career. Before moving to southern California she had a catering business in Philadelphia. After selling her catering company, she apprenticed with a stylist in Philly, but her career plans got postponed after moving to California. Within a few weeks of completing the workshop, she found herself in the studio. She was testing with another student, Carl Kravats, a photographer who lived nearby and styling a new cookbook with photographer Greg Bertolini!Says Cindy, “I walked into the weekend with little confidence in my styling skills and with the hope that it would help me make a career decision about my next steps. The message was loud and clear. Go for it!! I walked away with a real sense of self-confidence.”

Here’s how Cindy describes her next project: “I've got a fabulous shoot with an ad agency on Monday. As one might expect, it wasn't finalized until Thursday afternoon at 4:45 and the agency was closed on Friday (4th of July holiday weekend). Ahhhhh! I've been shopping, prepping, and experimenting with various techniques for three days. They want to do 11 shots in one day - including ice cream - and there's no kitchen, no sink, no range, and no refrigeration. It's going to be a very busy day!” With Cindy’s skills and positive attitude, I’m sure she will have a successful day – and love every minute of it!Afternote: “I finished prepping Sunday night at 10 pm, was up at 4 am and on the road before 5 getting ice, dry ice, and making a trip to the bakery for fresh pastries. (They didn't tell me there was no elevator in the building!) We plowed through the day without a break. I got home at 8:15 Monday night, and as I fell into a chair, exhausted, I realized I hadn't sat down all day except for when I was driving to and from the job. But Susan was right, I had a blast! I can't think of anything more fun than collaborating with a group of creative people. When the group energy starts flowing, the process of creating the image is very exciting!” And the client sent a note after shoot thanking Cindy for the wonderful job she did! Visit Cindy's Website: www.cindyepstein.comCindy is now enthusiastically helping Greb Bertolini, Lisa Golden Schroeder, and me with promotions for the upcoming Food Photography and Styling Workshop in San Diego, September 2009.

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