This is the product of one of the students in my Fashion Styling class at San Diego Mesa College. Juan Carlos Olivas and his brother invented these avant-garde beer cozies with a twist - and a handle!
Their slogan: "Bringing a little class to the front porch". I think this is emblematic of a new more modest style.
Juan Carlos' final project for my styling class is very cool - it's a take on the Corona Beer ad where there are two people seen from behind their beach chairs with their Coronas between them against a background of a beautiful beach. His project is two brothers sitting on a rooftop on ragged folding chairs with the beer cozy on a 40 ounce beer between them. Telephone poles and cityscape background. (I'll post it when it's submitted.)
See www.40cozy.com for the full style story.
P.S. A couple of footnotes: Juan-Carlos is the inventer of the 40Cozy and has several partners in the biz, but not his brother. Sorry for the error. Also, in the interest of disclosure, I have received a sample WeeCozy. I love it!