Wednesday, September 29, 2010
Revisiting: Devon Poer, Editor of The Stylist Handbook
I was happy to discover a new E-magazine for stylists called The Stylist Handbook. Not only is it a virtually-slick publication with lots of information for stylists of all types, it looks like a great outlet for publishing fashion spreads created as test shoots. Edited by stylist/journalist Devon Poer, this can be an outstanding resource for all of us in the “invisible” industry of styling.
The second quarterly edition, Winter, is in the works right now. I look forward to seeing more articles and some cutting-edge fashion editorials.
Having a lot in common with our focus on sharing information about this career, Devon and I hit it off right away. I asked her some questions about The Stylist Handbook and her busy life.
May 2010! How I came to start the magazine... well I planned to do a book called The Stylist Handbook and after leaving my position as the Creative/Fashion Director for a travel magazine, I decided it was time to start my own magazine about my love of styling and to do something that wasn't being done and to help improve mine and others’ knowledge of the fashion styling world.
Q. What types of styling jobs have you done?
Editorial styling has been a huge amount of it, probably has something to do with me being a journalist as well, so lots of magazine work. I've done advertising campaigns for fashion and beauty, press imagery for celebrities and musicians, too. Also, a bit of wardrobe styling for celebrity and personal clients.
Q. How long have you been working as a stylist?
I've been a fashion stylist for about three and half years.
Q. What else do you do; is The Couture House an agency?
I run my company, which is more of a firm than an agency. Right now, I handle all the marketing, PR, and sales for Polaris Cosmetics, who is my sole client under The Couture House business development program. But my company also has a publishing department which is really a non-profit at the moment, we currently publish the e-magazine The Stylist Handbook. As well as a couple of blogs for fashion and beauty. My personal blog is devonpoer.com, I work on it a lot as well.
I go from Orange County to LA to the Valley. I don't really feel like I live in one place at the moment. Honestly, it depends on the type of styling work. If you want to work in the entertainment industry, go to LA. If you want to work in the editorial/magazine side, I think New York would be better suited. There is work within fashion and beauty in Los Angeles. It’s just about getting connected with the right circles.
Q. Does the magazine take a lot of your time? Do you do it out of a need to share your knowledge? Serve the styling community? Or what?
Yes! And I do it for three reasons, because I like helping people, especially young minds or those in need of a mentor, and I want to develop myself as a better person, and lastly I'm in love with fashion styling and journalism. It’s all exciting to me, that’s why I do it!
Stay tuned for the updated Devon news, coming soon! Meanwhile, her blog and accomplishments can be viewed at http://www.thestylisthandbook.com/.