Wednesday, September 29, 2010

Revisiting: Devon Poer, Editor of The Stylist Handbook

This is a re-posting of a bio I wrote two years ago. Devon Poer has come even further since 2010 in her quest to share the fashion styling profession. We will be interviewing her and updating her story soon - so I wanted to start with my initial discovery of her exceptional talents...

I was happy to discover a new E-magazine for stylists called The Stylist Handbook. Not only is it a virtually-slick publication with lots of information for stylists of all types, it looks like a great outlet for publishing fashion spreads created as test shoots. Edited by stylist/journalist Devon Poer, this can be an outstanding resource for all of us in the “invisible” industry of styling.

The second quarterly edition, Winter, is in the works right now. I look forward to seeing more articles and some cutting-edge fashion editorials.

Having a lot in common with our focus on sharing information about this career, Devon and I hit it off right away. I asked her some questions about The Stylist Handbook and her busy life.

Q. How did you decide to start the E-magazine? When?
May 2010! How I came to start the magazine... well I planned to do a book called The Stylist Handbook and after leaving my position as the Creative/Fashion Director for a travel magazine, I decided it was time to start my own magazine about my love of styling and to do something that wasn't being done and to help improve mine and others’ knowledge of the fashion styling world.

Q. What types of styling jobs have you done?
Editorial styling has been a huge amount of it, probably has something to do with me being a journalist as well, so lots of magazine work. I've done advertising campaigns for fashion and beauty, press imagery for celebrities and musicians, too. Also, a bit of wardrobe styling for celebrity and personal clients.

Q. How long have you been working as a stylist?
I've been a fashion stylist for about three and half years.

Q. What else do you do; is The Couture House an agency?
I run my company, which is more of a firm than an agency. Right now, I handle all the marketing, PR, and sales for Polaris Cosmetics, who is my sole client under The Couture House business development program. But my company also has a publishing department which is really a non-profit at the moment, we currently publish the e-magazine The Stylist Handbook. As well as a couple of blogs for fashion and beauty. My personal blog is, I work on it a lot as well.

Q. You live in LA, right? Do you think most of the work in LA is fashion and wardrobe?
I go from Orange County to LA to the Valley. I don't really feel like I live in one place at the moment. Honestly, it depends on the type of styling work. If you want to work in the entertainment industry, go to LA. If you want to work in the editorial/magazine side, I think New York would be better suited. There is work within fashion and beauty in Los Angeles. It’s just about getting connected with the right circles.

Q. Does the magazine take a lot of your time? Do you do it out of a need to share your knowledge? Serve the styling community? Or what?
Yes! And I do it for three reasons, because I like helping people, especially young minds or those in need of a mentor, and I want to develop myself as a better person, and lastly I'm in love with fashion styling and journalism. It’s all exciting to me, that’s why I do it!

Stay tuned for the updated Devon news, coming soon! Meanwhile, her blog and accomplishments can be viewed at

Tuesday, September 21, 2010

Oops Food Photo Number 3

Thanks again to my local newspaper for providing more fodder. This is the third could-be-a-lot-better food shot that has caught my eye recently, though granted it's not as funny as the food monkey. This is a photo of some carrots cooked with fresh ginger. Not sure what they mean by 'real' carrots.

This could have been something quite colorful. But you'd have to take the glare off of the center carrot to set the tone. And the other carrots while you're at it. And maybe prop with a plate that is not black. How about white or off-white to help the vegetables pop against it instead of choosing a plate with reflections that look like melted grease?

Any more thoughts or brutal criticism?

Thursday, September 16, 2010

Contest: My Favorite Styling Tool

Have you discovered the perfect styling tool or product? Something that makes your professional life surprisingly easy? Something you never expected would come in so handy? Whether you are a food, fashion, product or all-around stylist you know you have discovered a special tool. Show us the tool to be eligible to win.

This clear Museum Gel is my own favorite. Intended to stabilize items in museums or protect them during an earthquake, it is an invisible gel which is great for positioning items on a tabletop when putty would show. I first used it in a shot for some transparent Nike watches which were positioned against colored art paper.

Winner can enroll in any online course and pay no deposit - a $50 saving on a single course or a $100 saving on any two-course COMBO package. Winner will be determined by "the most interesting discovery of a styling tool." Plus we'll feature you and your styling tool on Photo Styling Workshops Website, Facebook page and this blog, The Invisible Stylist.

Submit your photo to me at or upload on our FACEBOOK Friend Page. (You will have to be a member of Facebook to post them though. Just go to Facebook and sign up on our Fan Page.) Include your name, styling specialty, and why you love this tool.

Read contest details at Photo Styling Workshops/Contest. Winner will be selected by the Photo Styling Workshops instructors, based on "the most interesting discovery of a styling tool" and will win a discounted online class at Photo Styling Workshops (Deposit will not be charged. Value $50 to $100!). Deadline is September 30, 2010.

Wednesday, September 1, 2010

The Little Museum of Lost Props

That's how the owner, Eva Radke, refers to her non-profit store Film Biz Recycling. I read about it in this morning's newspaper and checked out the Website, The shop in an industrial building in Queens, New York is filled with items used in television, commercials, and films which might have otherwise been discarded.

When I styled a project for Buick I found out that GM has a policy that all props must be donated after the shoot. Unlike small scale shoots with returns and a few items going home with the stylist, this is propping on a larger scale. And the items in the Film Biz Recycling shop are sold (or rented) affordably for other stylists and everyday consumers to snap up. Apple clock photo from the Film Biz Recycling Website