Monday, July 16, 2012

Layout History

by Susan Linnet Cox

This makeup advertisement appeared in a 1965 edition of McCall’s magazine. While the model’s hairstyle, headscarf, and makeup techniques date the ad to the era, the layout elements are the same basics we use today.

How many of the following layout aspects can you find?
  • Space allocation
  • Star Product 
  • Inset
  • Detail view
  • Headline
  • Caption 
  • Overprint type
  • Reverse type
  • Square finish photo
  • Knock-out photo
  • Eye flow
 This presentation is from "Photo Styling Workbook," available now as an eBook and coming soon in print!

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