Friday, August 3, 2012

Book Review: HOW TO HAVE STYLE

HOW TO HAVE STYLE by Isaac Mizrahi
Book review by Samia Lavenant

His name is often recognized thanks to his mainstream design deal with Target in 2002. The huge success of his designs that were purchased by a vast amount of households in America, paved the way for other collaborations between fashion designers and retail chains. That move blurred the lines of the known stigma that fashion is not affordable.

He has transitioned from designer to TV host and is known for his flamboyant personality. That is why when I saw his book on a shelf, I knew I had to read it. After all, a designer that has been able to endure the constant changes of the industry and still be relevant has to have lots of wisdom to share when it comes to style.

I found this book very easy to read, and focusing more on the quest of inner search to find your true personal style. But he is very insistent that in order to get there, you must do some work.

He points to what inspires you and even has a questionnaire that you must truthfully answer in order to begin the transformation.

What is surprising is that he points out the caution you have to have when being approached by a sales person, even though the industry has given him so much. The goal for a salesperson is to sell, which in some cases does not leave space for personal opinion and examining the true motivations behind a purchase.

He also makes a point to declare that not all fashion trends cater to all body types. As Mizrahi keeps pointing out throughout this book, each of the women he chooses to work with is going through a life change and has different personalities and goals. It is important to listen to your inner voice of comfort and experiment until you find what is right for you.

I think this is a great book if you will be specializing in Image Consulting or as a Personal Shopper as it gives you examples on how to develop a relationship with a future client and listen to their motivations and goals.

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