Monday, September 10, 2012

Insta-Hip

by Nick Nacca

Not long after Kodak filed for bankruptcy, I received a package from a friend. I was blown away to find it contained an Instamatic 304 outfit including three extra flashcubes. Imagine, four flash pictures without changing bulbs!!! I don't normally collect old gear, but our family had one of these when I was a kid and I loved it. Check out the super hip commercial.....man. Even though Kodak invented the digital camera, they didn't have the vision of where the technology was going until it was too late.

Nick Nacca is a San Diego-based pro photographer I have worked with for many years and it's always fun. You can see his work at www.naccaphoto.com. I think this commercial - and many like it - are good resources for stylists to learn what the times and fashions were really like. I remember taking an Instamatic to Europe in 1969!

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